Got Brands? Virginia: A Hotbed for Top Products
M&M’s is a billion dollar global brand — one of ten billion dollar brands in Mars’ food and pet-care businesses. The others include: Snickers, Twix, Orbit/Extra, Dove/Galaxy, Banfield, Pedigree, Whiskas and Royal Canin, and VCA Inc.
Mars is Virginia-based, operating from its corporate headquarters in McLean. The two-story, brown-brick building isn’t plush as headquarters go, but there is a tasty perk: free snacks, including a cold case in the reception area stocked with Mars ice-cream confections.
With so many big brands, it’s not surprising that the fourth-generation, family-owned business ranks as the sixth-largest private company in America, with $35 billion in annual sales and 85,000 employees in 80 countries.
Yet when it comes to winning brands, Mars has plenty of company in Virginia. From the macho Marlboro Man to a rambunctious group of Vikings who promoted Capital One credit cards, Virginia companies have a history of standout products and slogans.